Itâs official: Dubstep isnât going anywhere. Even Taylor Swift has sampled the genreâs electronically warbled bass lines in her latest release, âI Knew You Were Trouble,â taking dubstep from the clubs to the heart of the Top 40.
While the style of musicâ"influenced by the reggae sounds of the 1970s and made popular in South London dance clubs in the 1990sâ"may not exactly be new, it experienced a surge of popularity in the U.S. last year with the rise of superstar DJ Skrillex, who won three Grammy awards in 2012.
Jeff Warren, a music professor at Trinity Western University outside of Vancouver, B.C., tells TIME that listeners can hear the similarities between Swiftâs track and the music of 1970s Jamaican electronic sound engineer King Tubbyâ"especially with âthe scratchy guitar combined with the deep syncopated bass and kick drum pattern.â
(MORE:Â TIME talks to Taylor Swift)
Swift is just the latest big name in the music industry to introduce the masses to dubstep. Britney Spears experimented with it on last yearâs âHold It Against Meâ and Rihanna and Snoop Dog (at the time he was a Snoop Dog, anyway) also sampled some of the deep beats in recent offerings.
Dubstep itself started as a merger of two genresâ"dub reggae and two-stepâ"and so combining its sound with either a country or straight pop sound fits as a natural hybridization of the genre and serves as the most common way to introduce new musical sounds to the culture, Warren says.
âOftentimes music styles appear to be fads in the popular consciousness, but usually before they become popular, music is developed in an indie or underground scene,â Warren says. âThat was the case with rock ânâ roll in the 1950s, with grunge in the 1990s, and now dubstep has moved from its South London beginnings to influencing the Top 40.â
TobyMac, a recent Billboard Top 200 chart-topper, who pours on doses of dubstep in his âEye On Itâ release and recently signed a new dubstep-inspired band, Capital Kings, to his label, tells TIME that dubstep will become part of the long-term musical landscape if it goes beyond the commercial world and influences a new collection of sounds. âIf the scene begins to change on the underside, if it changes sounds and morphs, it could be [a lasting] part of music.â
âWhat is working about dubstep is that is makes you feel something, and when music makes you feel something it makes you gravitate toward it,â TobyMac says. âIt makes you feel energyâ"I want to move and throw my hands in the air and jump up and down. There is a passion about it that is unbelievable.â
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